Are you considering how to pitch your Winnovation Awards application?
Women in Innovation SA recently ran our first live Pitch Coaching session with PR super-star and previous Winnovation Award winner Leila Hendersonand Shark Tank success story Scott Boocock aka ‘The Aussie Innovator’.
Here are some of the top-tips on how to pitch your innovation and make sure it hits the mark:
Think about what is best communicated in writing versus visually
Our attention spans are getting shorter - you have about eight seconds to make a good impression. If it takes our brains less than a second to interpret a single image or video, then we would be smart to communicate visually as well as in writing.
Be clear on what your business is and why you have done it
If you are not clear on your Big Why then chances are - we are confused too. There is power in clarity and this is really important if you are going to get your message across to your audience.
Ask yourself “what is it I want to get out of the pitch?”
What is the one key message you want to leave your audience with?
Be really clear about what problem you are solving
A good rule of thumb is for each feature of your product or service, outline three benefits for your customers.
Communicate to be remembered
Maya Angelou was right that “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Use storytelling to take your audience on a journey that they can relate to.
And perhaps most importantly: enjoy the process of reflecting on your progress so far! Too often we don’t stop to appreciate and celebrate our own achievements but by doing this our enthusiasm is more sustainable and – contagious.
Lastly - Never forget to dream big and enjoy your unique innovation journey!