Women in Innovation values the support and expertise of our partners and sponsors. The Board are always looking to develop mutual relationships with organisations that believe in our purpose and want to work with us to educate, elevate, inspire and connect innovative women in South Australia. Bendigo Bank joined us as a principle partner for two years earlier this year, so we had a chat with Traci Mathwin, Senior Manager, SA Community Branch Banking to hear what was behind Bendigo’s decision to partner with Women in Innovation.
Why is Bendigo sponsoring Women in Innovation?
Bendigo Bank sees partnering with Women in Innovation as a fantastic opportunity to help promote new thinking, break down the barriers women face in rising to the top, and ultimately open more doors for women across the state. At Bendigo we like to consider we are people with a purpose and like to make great things happen, throughout our Bank’s history we have enabled women entrepreneurs to successfully start and grow their own businesses. We have a dedicated team that are here to help and will provide support in the early and developing stages of their business.
What does Bendigo do to support innovative females in SA?
Today many of SA’s great women owned and operated business are backed by Bendigo Bank and we see the alignment as pivotal to the success of both community based groups. Within the group we have launched a change and innovation program that supports women in developing innovative ideas and be leaders in this field.
What do you think are some of the barriers to entrepreneurship/innovation in SA, and what role is Bendigo taking to address these?
Financial literacy across the state is a leading area of concern for women. Bendigo Bank is helping women build financial security, economic independence and in particular helping women in rural areas realise their potential. At Bendigo we connect with our customers to understand the objectives of their business and personal needs, at the same time reviewing their financial situation and needs for now and the future. This way we can provide suitable solutions to help them achieve this, and work with specialist where required such as financial planning or lending options.
What benefits are there for members of Women in Innovation through Bendigo, as a result of the sponsorship?
When the relationship was set up, the Head of Local Connections Nick Carter offered that members of Women in Innovation could access the new open plan Bendigo premised at 80 Grenfell Street as an innovation space. The space is perfect for meetings or to work in an open and collaborative style, and offers a variation of options over two floors including multi-function rooms.
If any new or existing Women in Innovation members connects with any of our branch teams or specialists, we will work with you to provide you with the best solutions and professional packages.
Any products and/or services purchased as a result of any interaction from a member will also result in a payment back to Women in Innovation which can then be invested by the organisation to benefit their members.
In closing, we are delighted with the new partnership and know that between Women in Innovation and Bendigo Bank we are encouraging women to think innovatively and pursue their passions and life goals.